Brand identity for Acushla, a food trailer run by Ciara and Adara at the foot of Croagh Patrick in Murrisk, Co. Mayo. The identity takes its colour palette from the wildflowers that grow around the foot of the mountain, using bright, expressive colours designed to stand out against the surrounding landscape. Paired with earthy brown, Irish-inspired typography and simple hand-drawn illustrations, the result is a warm and characterful identity that feels connected to the place. The system was carried across menus, packaging, signage, social and digital.
Client
Acushla
YEAR
2025















